For the SportBacked early-access list. Last updated 20 October 2026.
SportBacked is run by [company name and registered address]. If you have a question about your data, email [contact email].
Your email address, and whether you told us you are a parent, an athlete, a local business or a backer.
To email you when SportBacked opens, and to send you the right information for you. We rely on your consent, which you give by joining the list.
Your details are stored with Brevo, our email provider, which processes them for us under a data processing agreement. We do not sell or share your details with anyone else.
Until you unsubscribe, or until 12 months after launch if you have not joined SportBacked by then.
Every email has an unsubscribe link. You can also ask us to see, correct or delete your details at any time. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.